Creating Value for Clients
People who add value to others do so intentionally.
I say that because to add value, leaders must
give of themselves, and that rarely occurs by accident.
—John C. Maxwell
Addita Advisors is a strategic advisory firm focused on sales and marketing strategies, corporate structures and operating efficiencies — often at the intersection of operations and sales.
Addita Advisors can assist in Business Development / Capital Formation in many different ways, from strategy development to assisting with providing capital financing through our relationship with our affiliated Broker Dealer.
What We Do
Addita Advisors is a strategic advisory firm focused on business development, client relationship management and corporate strategy. We advise clients on capital formation, sales and marketing strategies, corporate structures and operating efficiencies — often at the intersection of operations and sales. Our focus is to help clients maximize their growth potential by being strategically focused on and additive to the opportunities identified in their businesses now and in the future. You, as the client have the vision for the business. We are here to help you grow the business.
Who We Are
From Start-Up and Business Advisory to project management
Addita Advisors was founded by Craig Goos, a 25 year Wall Street veteran with experience from large investment banks to startups. Here at Addita, we are financial services specialists, business and venture advisors, capital formation advisors and strategic business structuring experts with a diversified background and experience.
Most recently, Mr. Goos was the Chief Operating Officer and Managing Partner of a middle market Private Equity firm. Prior to that, he co-founded North Capital Investment Technology and served as President and Managing Director of the company for five years. At North Capital, he was involved in the management and all functional aspects including sales, operations, regulatory and administrative activities.
As strategic consultants, we advise on Sales and Marketing strategies, corporate structures and operating efficiencies and overall business strategies as well as assisting and advising on capital formation and capital needs — often at the intersection of Operations and Sales.
Many times, the different parts of the business don’t communicate. We are hyper-focused on improving communications and being additive to the business by asking tough questions, listening well, digging in and getting our hands dirty. We are fact-driven and action-oriented. We move our clients forward, to where they need to be. We are intent on seamlessly linking operations, performance improvement and value creation to best help companies turn areas of stagnation into growth.
In its activities, Addita Advisors LLC (“Company”) operates as an affiliate of North Capital Private Securities Corporation (NCPS), a registered broker-dealer and member FINRA and SIPC. You can find NCPS's Brokercheck here. Neither the Company nor NCPS makes investment recommendations and no communication through this website should be construed as an offer to sell or the solicitation of an offer to buy securities in any way.